Frequently Asked Questions

What is Search Engine Optimization (SEO)?

SEO refers to a method whereby a website’s landing page is made to appear on the list of results displayed by a search engine each time users search for a particular content using various keywords linked to the website.

What is Search Engine Marketing (SEM)?

SEM is a process in which a site is promoted using paid advertising to grow its visibility on the search result of various search engines. This process typically involves integrating SEO practices.

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