Some writers tend to see guests post writing as a waste of time because they create content for other websites. However, I bet to differ as guest posts help drive more traffic to your blog or website, as well as that of the person you’re writing for.
There are so many other advantages of getting posting. However, this article is intended to help content writers who want to create content for blog or website owners. Below are helpful tips for marketing guest post:
If you are continually writing a guest post for a while now but have not seen a boost in your site or the one you are writing for, it’s time to re-evaluate the blog or website you write your articles for.
The first question you should ask yourself is if this website you’re for is related to your brand. The primary focus of several different business owners is to have an online market that brings a lot of traffic to their site.
If you can help them achieve this, you will always be sought after, and it will help you bring more traffic to your site. However, make sure your post is on the right website as it won’t amount to much if they are not on the right website.
Learn to always reach out to credible blogs by contacting them to write a guest post for their site. Unless you have an extremely well-known website, brand, name, and reputation, there is a need to be proactive to get writing jobs.
However, you have to ensure that these prospective sites your reaching have elements that add more credibility to their website. For example, avoid a website that pops up several ads as people don’t like distractions.
Therefore, it vital to start your search with blogs that are relevant to your brand. Do some research. An excellent way to start is by searching with keywords that relate to your brand.
Search for keywords like marketing write for us or make use of Google search strings technique like the typical marketing + “write for us” or marketing “write for us.” Another way is to check for credibility is to notice the blog’s comment section, so see how many readers find the articles engaging.
Writing a guest post requires high-quality, as it is the only way you can get the attention of these new readers. Unlike the readers on your site, these new audiences don’t know you, and the wise thing to do is give the first impression.
However, be careful not to overdo as they will be critical since it’s not something they are used to reading. Don’t pretend to be something you’re not. Your article should be a perfect reflection of your site.
The audience reading your guest post would not navigate your blog or website unless they read your post. Research shows that 43% of readers scan through posts and articles, meaning that your content may not be read to the end.
Therefore, it’s essential to write post introductions that will hook your audience. Also, your headlines are imperative. It should engage your readers so it can pin them to read through your article.
An excellent way to start is by asking a question or stating a unique fact that should interest your readers. You can identify a problem and hint at its possible solution. Do not be ambiguous; rather, be direct and on point.
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